Saga Cigars is a new brand that was launched by the Reyes family at the 2014 IPCPR Trade Show.The company is run by the Reyes family who has six generations of experience in the cigar business. The Reyes family has been involved in the tobacco growing and leaf brokerage business for over 160 years. They have also operated its own factory and have produced their own brands. From the fifth generation, Augusto Reyes still runs the company and from the sixth generation, his daughter Nikra serves as President. Meanwhile, Augusto’s brother Leo runs the growing operations and is one of the biggest growers of Habano seeds in the Dominican Republic. Over the past year, the company rebranded itself from Corporacion Cigar Export (CCE) to De Los Reyes Cigars. In 2014, it also launched the Saga line of cigars which have become the centerpiece of the company’s portfolio.